Peter Fröhlich


is a Senior Scientist at AIT, where he leads a team of researchers dealing with personal value-enhancing experiences. His research interests include user experience and mobile spatial interaction, as well as persuasive technologies for sustainable and privacy-aware behavior. Peter holds a master’s degree in Psychology from the University of Salzburg and a PhD in Applied Psychology from the University of Vienna. He has authored more than 70 peer-reviewed scientific papers, and he is a regular organizer, editor and reviewer for renowned conferences and journals, such as the Journal of Personal and Ubiquitous Computing, Mobile HCI, Automotive UI, and CHI.


Last update: September 2016


Articles published on IXD&A:

Using Player Type Models for Personalized Game Design – An Empirical Investigation, N.28, pp. 145 - 163, abstractdownload